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ProfitTime’s Role in the Current Pandemic


In this vAuto podcast episode, host Lance Helgeson and vAuto founder Dale Pollak discuss the value ProfitTime can bring to dealers as they work to liquidate inventory in the current COVID-19 crisis. Dale cautions that the urgency dealers apply to retailing vehicles to improve their cash position should not neglect a vehicle’s investment value. Dale also shares his best practice suggestions for right-sizing inventory and setting investment value-based pricing strategies in today’s more volatile market conditions.



About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, Provision ProfitTime™, debuted at the 2019 NADA convention, helping dealers embrace an investment value–based used vehicle management methodology. Prior to Cox, Dale led vAuto to become the premier inventory management solution provider for franchise and independent dealers. Dale pioneered the Velocity Method of Management®, which has been adopted by thousands of dealers. Dale has written five books, the latest of which, “Gross Deception,” was released in 2019.

Profile Photo of Dale Pollak