Dale Pollak

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, ProfitTime GPS, debuted in 2021 and helps dealers move beyond Velocity to a Variable Management strategy for optimizing the ROI for their used vehicle investments. The innovation, built on the breadth and depth of inventory data science at Cox Automotive, extends vAuto as the premier inventory management solution provider for franchise and independent dealers, serving more than 13,000 dealers. Dale has authored six books that showcase his perspective and thought leadership for the retail automotive industry. He published his latest book, “Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business,” in 2022.

Dale Pollak

A Root Cause for Two Troubling Used Vehicle Trends

A Means to Manage Your Gross Profit or Volume Preference in Used Vehicles

Four Appraising Principles for the Current Market

Do You Really Need to Sacrifice Volume for the Sake of Gross Profit?

ProfitTime GPS in Practice: Don’t Worry About the Precious Metal Composition of Your Inventory

ProfitTime GPS Appraisal Inconsistency | vAuto

ProfitTime GPS in Practice: Halfway Through A Dealer’s 90-Day Pricing Alignment Challenge

A Look at the “Profit Coma” Problem in Used Vehicles

ProfitTime GPS in Practice: Knowing When It’s Right to “Roll the Car”

A Familiar Monthly Ritual that Dealers Should Recognize and Repair

An Earlier End to Our Unusual Spring Sales Bounce?

A Closer Look at an Uncertain, Unpredictable Used Vehicle Market

ProfitTime GPS in Practice: A Longtime Appraisal Problem That’s More Problematic

ProfitTime GPS in Practice: How and Why “Cost” Doesn’t Drive Pricing Recommendations

A Head-Scratcher Market and an Imminent Moment of Truth

A Strategy-Based Approach to Tame Appraisal Variability

ProfitTime GPS in Practice: Who’s Your Used Car Captain?

A Universal Used Vehicle Problem—Inverted, Irrational Pricing

NADA Day 3: Factory Moves, A Stocking Problem and a Fond Farewell

NADA Day 2: EVs, F&I Pressure, Stability and an Opportunity