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Intelligent Promotion

Tell Every Vehicle’s Story
Automatically

Intelligent Promotion uses AI and automation to build, personalize, and maintain the story of every vehicle with dynamic content, and shopper-friendly merchandising.

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Automated Merchandising That Works at Scale

Replace manual merchandising work with automated vehicle storytelling that keeps inventory current, consistent, and relevant throughout its lifecycle.

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Smart Overlays

Automatically apply the right badges, visual callouts, and promotional messaging to the right vehicles without manual updates.

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Vehicle Highlights

Transform OEM build data, package information, upgrades, certifications, and condition details into shopper-friendly highlights automatically.

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Dynamic Promotions

Automatically keep promotions, messaging, and vehicle content aligned as inventory changes throughout its lifecycle.

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Scale Promotions Across Your Inventory

Apply targeted promotions across groups of vehicles instead of updating listings one at a time. Reduce repetitive merchandising tasks, save time, and keep messaging consistent across your inventory.

A Connected Ecosystem for Smarter Inventory Decisions

Connect vAuto with the systems your dealership already uses. Explore integrations across Cox Automotive and third-party partners that help streamline workflows, improve data visibility, and support more connected inventory decisions.

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Success with vAuto

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faster used-vehicle time-to-sell with Intelligent Promotion

Based on a Cox Automotive analysis of U.S. Provision dealers from January-June 2026. Dealers using Intelligent Promotion averaged approximately 45 days to sell used vehicles compared with 53 days for comparison dealers. Results may vary and are not guaranteed.

Resources

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Turning the Negative Equity Problem into Opportunity 20m Watch

Turning the Negative Equity Problem into Opportunity

In this vAuto podcast, Micah Tindor, AVP of consumer vehicle disposal for Cox Automotive, details the factors driving a higher share of vehicle buyers in negative equity positions and the impact the trend creates for consumer pocketbooks and dealer conversations with their customers. Tindor offers practical pointers to help dealers turn this market dynamic into […]
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27 Min Watch

Beyond Look to Book: A Better Way to Measure Appraisal Performance

Look to Book doesn’t tell the full story behind your appraisal process. In this ASOTU Edge Webinar, Patrick Janes and Rachel Holloway, Used Car Advisor at Gilchrist Automotive, explore how dealers can look beyond a single metric to improve appraisal performance through stronger process accountability, appraisal completion, trade capture goals and a consistent “save a […]
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29 Min Watch

How AI Helps Dealers Merchandise Every Vehicle More Effectively

Vehicle merchandising can consume hours each day, yet incomplete photos, missing equipment and overlooked vehicle history can still cost dealerships shopper attention. In this Car Dealership Guy Industry Spotlight, Sam D’Arc talks with Shawn Dennis, marketing director at Ron Marhofer Auto Family, and Patrick Janes, AVP of Inventory Solutions at vAuto, about how AI and […]
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FAQ’S

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