vAuto helps today’s leading dealers run better than the competition. With a live market view and powerful inventory management tools, vAuto is the software, the people and the vision you need to achieve record success in any market.

About The Company

Founded in 2005 by Dale Pollak, vAuto brings a live market view to new and used inventory management, through its powerful software systems and Performance Management team.

Data Sources

No other software provider has vAuto’s unique integration with the industry’s best data sources. vAuto’s real-time supply-and-demand data helps dealers make better decisions about their used and new car businesses.

Management Team

vAuto is home to the industry’s greatest minds — creative problem solvers and powerful strategists who bring perspectives from a diverse range of backgrounds across the automotive industry.


vAuto has many valued partnerships throughout the automotive industry, and works closely with each to bring vAuto’s innovative solutions to life and help dealers improve turn and profitability.

Industry Firsts

vAuto introduced the industry to a new way of thinking about used and new car inventory. More than just a software provider, vAuto continually pioneers new practices and principles to keep today’s dealers ahead.


If you’re looking to be part of a team with a mission to improve a trillion-dollar industry, you’ve found the right place. Take your career to the next level with vAuto.