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Dialogue Series Wrap-up: vAuto’s Dale Pollak Highlights Key Market Conditions as 2020 Closes

In this vAuto Podcast episode, vAuto Founder Dale Pollak responds to dealers who asked for guidance and insight on used market conditions in the final quarter of 2020. Dale discusses how a slight softening of retail sales and wholesale values should guide dealers’ decisions to acquire more inventory and shape their retailing strategies for higher-cost auction vehicles. Dale outlines how dealers might re-think their appraisal process to bring in vehicles that offer opportunity in both the retail and wholesale markets. Dale also points to a potential bright spot in 2021 — how a second round of federal stimulus funds will likely buoy new and used vehicle sales.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, ProfitTime GPS, debuted in 2021 and helps dealers move beyond Velocity to a Variable Management strategy for optimizing the ROI for their used vehicle investments. The innovation, built on the breadth and depth of inventory data science at Cox Automotive, extends vAuto as the premier inventory management solution provider for franchise and independent dealers, serving more than 13,000 dealers. Dale has authored six books that showcase his perspective and thought leadership for the retail automotive industry. He published his latest book, “Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business,” in 2022.

Profile Photo of Dale Pollak