ProfitTime GPS in Practice: How and Why “Cost” Doesn’t Drive Pricing Recommendations

I’ve had a version of the following conversation with dealers in recent weeks. The conversation typically arrives after I’ve shared why dealers should be treating their distressed (or “Bronze”)...

5 Ways Automotive Inventory Software Can Help You Succeed in 2023 | vAuto

A Universal Used Vehicle Problem—Inverted, Irrational Pricing

Heading into NADA, I wondered how dealers would respond when they saw their used vehicle pricing presented to them through the investment-based lens that ProfitTime GPS provides. My curiosity came...

A Persistent, Two-Pronged Used Vehicle Pricing Problem

I’m seeing it day after day. At almost every dealership. It’s what can only be described as a problematic, two-pronged pricing problem. I’ll dig into the problem in a moment. But first, I must...

A Primer on Used Vehicle Price Sensitivity

As the used vehicle market returns to more normal conditions, I feel compelled to reiterate a perspective on retail price sensitivity that seems to have been lost over the course of the past two...

Will We See A Sudden Change to Used Vehicle Values?

I’ve had several conversations in the past week or so with dealers wondering if we’ll soon see a “burst” in what some have dubbed a used vehicle pricing bubble. Dealers point to a recent and...

ProfitTime in Practice: A Deeper Dive Into Bronze Vehicle Pricing

When dealers are making record profits and selling all the used vehicles they can acquire fairly quickly, it can be difficult to convince them that their current decision-making could be better or...

A Misunderstood Aspect of Investment Value-based Pricing–“the Overlap”

When dealers use ProfitTime’s investment value-based method of pricing vehicles, they will often see vehicles where the ProfitTime price recommendation range doesn’t seem to make sense. For...

ProfitTime in Practice: How Days in Inventory, Days to Sell Work Together

One of the biggest benefits the ProfitTime system provides dealers is the ability to manage and price vehicles based on their unique investment values. It’s a more sound and sophisticated approach...