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Dealer Voices: “We Know Exactly What We're Doing”


In this episode of the vAuto Podcast Retail Revival series, host Randy Kobat and Scott Oller of Suntrup Automotive Group, St. Louis, discuss how a centralized acquisition, pricing and reconditioning operation works for the six-store group. Oller details how his team adjusted its acquisition strategy as the COVID-19 pandemic unfolded, and the ways he ensures store managers trust his decisions about the cars they’ll sell and the retail prices they ask for them. Oller also shares how he uses technology to keep current on retail demand and understand the vehicles that work best for individual stores.