A Marketing-Minded View of Today’s Vehicle Affordability Challenge | vAuto
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Here’s a look at the recent data trends and how to optimize your dealership’s inventory in the continually volatile marketplace.
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To improve your merchandising strategy, use this checklist to ensure your listings show up on SRPs, capture shoppers’ attention, then influence their emotional decision to choose to buy from you.
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There is disconnect between dealers and shoppers when it comes to transparency. An obstacle you’ll need to overcome if you want to sell more is to be transparent or shoppers won’t buy from you.
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Be sure to feature dealership awards, warranty details, vehicle awards, service department, etc. in your VDP carousel where they have the power to influence shoppers’ decisions to buy from you.
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Two ways shoppers make buying decisions, whether in-person or online is deselection and selection. Car shoppers are no longer just browsing (deselecting) but making decisions (selecting) online.
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VDPs are the new battleground where you win or lose sales. Consumers engage with visuals, so the VDP media carousel is the prime spot to give shoppers the information they need to win their business.
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From media capture to listing syndication, vAuto Merchandising solutions let you tell vehicle-specific stories and make your inventory shine online.
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No staging. No effort. No worries. Within seconds, make every vehicle image professional, consistent and free of distractions with Advanced Backgrounding from vAuto Merchandising.
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The good news is that while dealers wish they had more new vehicles to sell, they’ve also gained in experience in optimizing the outcomes for their new vehicle departments. Read our Best Practices.
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Get the pulse of the new car industry for December 2021 with vAuto's New Car Live Market View.
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In this edition of Live Market View, Randy Kobat discusses the importance of monitoring your new car sales efficiency—and how ignoring it can hurt your allocations.
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Get the pulse of the new car industry for November 2021 with vAuto's New Car Live Market View.
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Learn how one car dealer navigated through the inventory shortage by moving to a more progressive sales model. Listen Now.
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