How Consumer Behavior is Changing Merchandising To Go Beyond Your DMA

8 out of 10 shoppers tell us they are more likely to consider a vehicle if it has a 360-degree spin included in its merchandising compared to a similar vehicle without one. Read More.

How to Capitalize on Digital Shopping Trends

Elements of Successful Vehicle Merchandising

How Dealers Are Merchandising Vehicles to Promote Safe, Socially Distant Sales

3 Reasons A Chief Complaint About Auction Purchases Falls Flat

It’s not uncommon for dealers and used vehicle managers to complain that “we have to pay too much” to acquire auction vehicles. On one hand, I get it. The auction environment is one where...

3 Tips To Tune Up Your Used Vehicle Performance and Profitability

It’d be wise for dealers to take a deeper look at three aspects of their used vehicle inventories: What percentage of your used vehicles are less than three years old? How does this figure compare...

A Dealer’s Evolutionary Velocity Journey In Used Vehicles

Nearly a decade ago, I met Brian Benstock, general manager and vice president of Paragon Honda and Paragon Acura in Queens, N.Y. At the time, Benstock thought he was doing pretty well in used...

A Call For Improved Effectiveness and Efficiencies In Human Capital Management

If a new or used car manager made the wrong decision nearly 75 percent of the time, chances are pretty good that individual wouldn’t be working very long at your dealership. Most dealers would...

5 Pointers To Preserve and Protect Profitability As You Acquire Used Vehicles

Most dealers would agree that you make your money in used vehicles when you acquire a car. If you pay too much for an auction or trade-in vehicle, you’ve shrunk the spread between your costs to...

3 Ways to Maximize Your New Car Sales With Improved New Vehicle Management

It’s sometimes startling to see the disparity in the ways dealers manage their new and used vehicle inventories. As a dealer recently put it, “I have $1.4 million in used vehicle inventory, and we...