2023 Consumer Merchandising Insights | eBook | vAuto

vAuto Merchandising - Prove to Online Shoppers That Your Listings Have Nothing To Hide

There is disconnect between dealers and shoppers when it comes to transparency. An obstacle you’ll need to overcome if you want to sell more is to be transparent or shoppers won’t buy from you.

vAuto Merchandising - Building Shopper Trust

Be sure to feature dealership awards, warranty details, vehicle awards, service department, etc. in your VDP carousel where they have the power to influence shoppers’ decisions to buy from you.

vAuto Merchandising - Succeed in Both Halves of the Shopping Decision

Two ways shoppers make buying decisions, whether in-person or online is deselection and selection. Car shoppers are no longer just browsing (deselecting) but making decisions (selecting) online.

vAuto Merchandising - Drive VDP Engagement With Detailed, Vehicle Specific Content

VDPs are the new battleground where you win or lose sales. Consumers engage with visuals, so the VDP media carousel is the prime spot to give shoppers the information they need to win their business.

vAuto Merchandising - Evolve To Capture More Buyers

From media capture to listing syndication, vAuto Merchandising solutions let you tell vehicle-specific stories and make your inventory shine online.

vAuto Merchandising - Check List: Influence Online Shoppers From Browsing to Buying

To improve your merchandising strategy, use this checklist to ensure your listings show up on SRPs, capture shoppers’ attention, then influence their emotional decision to choose to buy from you.

SnapLot 360 + Autotrader Market Extension Claims - Info Sheet

Attract consumers willing to travel great distances to get the vehicle they want to your lot with Autotrader Market Extension Essential + vAuto SnapLot 360.