The New Vehicle Market Changed Overnight. Will You? | Info Sheet
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In this vAuto podcast, Jeremy Nowling, director of sales, digital retailing and implementation for Rohrman Auto Group, shares how he/his team make their new/used vehicles show up and stand out for veh
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Merchandise more efficiently with attention-grabbing VDP content and promotions you can scale across your inventory. Watch the product tour today.
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Two things will define success for dealers in 2023—better operational discipline and greater trust in outcome-driven decision-making. Hear how dealers can achieve greater success in the year ahead.
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There is disconnect between dealers and shoppers when it comes to transparency. An obstacle you’ll need to overcome if you want to sell more is to be transparent or shoppers won’t buy from you.
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Be sure to feature dealership awards, warranty details, vehicle awards, service department, etc. in your VDP carousel where they have the power to influence shoppers’ decisions to buy from you.
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Two ways shoppers make buying decisions, whether in-person or online is deselection and selection. Car shoppers are no longer just browsing (deselecting) but making decisions (selecting) online.
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VDPs are the new battleground where you win or lose sales. Consumers engage with visuals, so the VDP media carousel is the prime spot to give shoppers the information they need to win their business.
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From media capture to listing syndication, vAuto Merchandising solutions let you tell vehicle-specific stories and make your inventory shine online.
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To improve your merchandising strategy, use this checklist to ensure your listings show up on SRPs, capture shoppers’ attention, then influence their emotional decision to choose to buy from you.
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With 2022 just about in the rear-view mirror, how would you assess your used car sales? Answer honestly. Now watch the year-end edition of Live Market View with Randy Kobat.
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In this edition of Live Market View, Randy Kobat discusses the importance of monitoring your new car sales efficiency—and how ignoring it can hurt your allocations.
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Attract consumers willing to travel great distances to get the vehicle they want to your lot with Autotrader Market Extension Essential + vAuto SnapLot 360.
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