Ready to See Used Car Profitability Grow? Start by Looking Closer at Your Inventory. | vAuto
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Every dealer would agree that you make your money when you buy a used vehicle. That’s why appraisals are so critically important. The appraisal establishes the return on investment (ROI) and...
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I’ve had a version of the following conversation with dealers in recent weeks. The conversation typically arrives after I’ve shared why dealers should be treating their distressed (or “Bronze”)...
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In this episode of the vAuto podcast, Patrick Janes details five reasons dealers are going beyond Velocity and adopting vAuto’s new Variable Management strategy for managing used vehicles. More market
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Two things will define success for dealers in 2023—better operational discipline and greater trust in outcome-driven decision-making. Hear how dealers can achieve greater success in the year ahead.
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It’s fair to say that there’s often a gap between the way a used vehicle manager manages a used vehicle department and the way a dealer believes the department is being managed. The gap often owes...
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Heading into NADA, I wondered how dealers would respond when they saw their used vehicle pricing presented to them through the investment-based lens that ProfitTime GPS provides. My curiosity came...
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To improve your merchandising strategy, use this checklist to ensure your listings show up on SRPs, capture shoppers’ attention, then influence their emotional decision to choose to buy from you.
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There is disconnect between dealers and shoppers when it comes to transparency. An obstacle you’ll need to overcome if you want to sell more is to be transparent or shoppers won’t buy from you.
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Be sure to feature dealership awards, warranty details, vehicle awards, service department, etc. in your VDP carousel where they have the power to influence shoppers’ decisions to buy from you.
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Two ways shoppers make buying decisions, whether in-person or online is deselection and selection. Car shoppers are no longer just browsing (deselecting) but making decisions (selecting) online.
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VDPs are the new battleground where you win or lose sales. Consumers engage with visuals, so the VDP media carousel is the prime spot to give shoppers the information they need to win their business.
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From media capture to listing syndication, vAuto Merchandising solutions let you tell vehicle-specific stories and make your inventory shine online.
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No staging. No effort. No worries. Within seconds, make every vehicle image professional, consistent and free of distractions with Advanced Backgrounding from vAuto Merchandising.
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