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A Stocking Prescription for the Current Market

In this vAuto Podcast episode, host Lance Helgeson and vAuto Founder and Cox Automotive Executive Vice President Dale Pollak discuss current market conditions that suggest dealers should take a more cautious approach to acquiring used vehicle inventory. Dale shares his recommendation that dealers should stock a 30-day supply of inventory, based on a rolling 14-day total of retail sales, rather than a full 30-day snapshot. Dale also suggests dealers should re-think cars that “cost too much” at auction and offers a benchmark to help dealers capture a higher percentage of lower-cost trade-in opportunities to ease their reliance on auction purchases.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, Provision ProfitTime™, debuted at the 2019 NADA convention, helping dealers embrace an investment value–based used vehicle management methodology. Prior to Cox, Dale led vAuto to become the premier inventory management solution provider for franchise and independent dealers. Dale pioneered the Velocity Method of Management®, which has been adopted by thousands of dealers. Dale has written five books, the latest of which, “Gross Deception,” was released in 2019.

Profile Photo of Dale Pollak