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Why Retail Demand Remains Strong Despite Economic Conditions

In this vAuto Podcast episode, host Lance Helgeson and vAuto Founder and Cox Automotive Executive Vice President Dale Pollak discuss two questions on almost everyone’s mind — why is retail demand so strong, and how long might it last? Dale shares a perspective shaped by conversations with top thinkers at Cox Automotive that suggests 4 “C’s” are driving retail demand: cash, credit, confidence and cheap money. Dale also encourages dealers to right-size their used vehicle inventories to current retail demand to avoid carrying too much inventory if retail demand loses steam as summer turns to fall across the country.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, ProfitTime GPS, debuted in 2021 and helps dealers move beyond Velocity to a Variable Management strategy for optimizing the ROI for their used vehicle investments. The innovation, built on the breadth and depth of inventory data science at Cox Automotive, extends vAuto as the premier inventory management solution provider for franchise and independent dealers, serving more than 13,000 dealers. Dale has authored six books that showcase his perspective and thought leadership for the retail automotive industry. He published his latest book, “Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business,” in 2022.

Profile Photo of Dale Pollak