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Dealer Voices: “We’re Actually Up in April”

 

In this episode of the vAuto Podcast Retail Revival series, host Randy Kobat and independent dealer Bradley Berndt of Autohaus on Velp, Green Bay, WI, discuss how Bradley has reduced his inventory size and trimmed prices to move vehicles in the current COVID-19 crisis. The dealership’s sales are up in April, year over year. Bradley shares how his team has shifted to an appointment-only, digitally driven sales process to sell cars and put even more faith in market data to make informed decisions in uncertain market conditions.

 
 
 

 

About the Author

Randy Kobat is vice president of operations and inventory management solutions for vAuto, Rebates & Incentives, KBB ICO and related products. In this role, Randy oversees all aspects of operations and performance for these companies and segments of Cox Automotive, helping them meet their respective goals for growth, product development and integration, and customer and employee satisfaction. Randy brings a unique blend of executive leadership expertise to vAuto that includes long-term planning, marketing, mergers and acquisitions, operations, sales management, and strategy development. Prior to joining Cox Automotive, Randy successfully held a variety of top-level leadership positions for automotive-related companies including Service Repair Solutions Inc., Trilogy Enterprises and CDK. Randy has also served as a business leadership lecturer for the Smeal College of Business at Pennsylvania State University, the Wisconsin School of Business at the University of Wisconsin–Madison, and other business schools. Randy earned a Bachelor of Science in chemistry from Northern Illinois University and an MBA from The University of Chicago Booth School of Business.

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