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New Realities of Today’s Used Car Business And Methods to Maximize Net Profits

Used vehicle net profits have diminished in recent years, even as sales volumes have increased for dealers. This trend finds many dealers achieving record-setting sales volumes while losing money in their used vehicle departments. This webinar, presented by vAuto Founder and Cox Automotive Executive Vice President Dale Pollak, offers a data-rich dive into the factors that have caused net profits to decline.

Dale reveals new metrics dealers can use to right-size their inventory investment to retail demand, identify each vehicle’s unique investment value, and align their used vehicle acquisition, pricing, and reconditioning decisions to maximize each vehicle’s return on investment. Gain take-home strategies to increase sales volumes without sacrificing net profit.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, Provision ProfitTime™, debuted at the 2019 NADA convention, helping dealers embrace an investment value–based used vehicle management methodology. Prior to Cox, Dale led vAuto to become the premier inventory management solution provider for franchise and independent dealers. Dale pioneered the Velocity Method of Management®, which has been adopted by thousands of dealers. Dale has written five books, the latest of which, “Gross Deception,” was released in 2019.

Profile Photo of Dale Pollak