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Fall Expo 2021 Replay | Evolving Consumer Behavior, Photos are No Longer Enough | vAuto

Car shopper behavior is rapidly evolving and decision-making is moving online. This shift has elevated customer expectations for online listings, with traditional photo merchandising no longer being enough. Learn how 360-degree spin technology can help your dealership efficiently reshape their online merchandising strategies to provide the confidence customers require to earn their business.

About the Author

As Cox Automotive's AVP of Strategy and Operations at vAuto, Nathan Fox spearheads the strategic development of merchandising, reconditioning, and wholesale acquisition solutions. With a focus on implementing vAuto's Variable Management philosophy, Nathan aids dealers in optimizing ROI for used car inventory. Drawing from over a decade in the consumer-packaged goods industry, including roles at Procter & Gamble and Kimberly-Clark, Nathan brings a CPG-informed perspective to auto retail merchandising. He is a graduate of the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.

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