Today’s auto industry recognizes the used car department at dealerships as the cornerstone of variable profitability. There are many significant challenges facing used auto dealers today due to a more transparent, Internet-driven marketplace. Dale Pollak, Founder and CEO of vAuto and best-selling author discusses the concept of Pixel Management from his book “Velocity 2.0”. He covers conditions and metrics necessary for effective used car online merchandising to ensure dealerships have the right cars, for the right money at the right price.

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