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A Sneak Peek at Dale Pollak’s Newest Book

In the spring of 2016, a watershed moment occurred in the used car industry. The event wasn’t recognized at the time, but it’s having a profound impact on dealers today, and it inspired Dale Pollak to write his newest book. In this episode of the vAuto Podcast, Dale provides a sneak peek at “Gross Deception: A Tale of Shifting Markets, Shrinking Margins & the New Truth of Used Car Profitability.” He also reveals how the book can help dealers succeed in a margin-compressed environment by adopting an investment-minded approach.


About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, Provision ProfitTime™, debuted at the 2019 NADA convention, helping dealers embrace an investment value–based used vehicle management methodology. Prior to Cox, Dale led vAuto to become the premier inventory management solution provider for franchise and independent dealers. Dale pioneered the Velocity Method of Management®, which has been adopted by thousands of dealers. Dale has written five books, the latest of which, “Gross Deception,” was released in 2019.

Profile Photo of Dale Pollak