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Hidden New Car Opportunities from an Automotive Visionary

In this episode, vAuto’s Brian Finkelmeyer talks with automotive retail visionary Michael Maroone for a thought-provoking look at the challenges and opportunities of an industry undergoing massive change. Maroone gives valuable insight on OEM bonus programs, future advertising methods, and a balanced approach for greater success.


About the Author

Brian Finkelmeyer serves as the senior director of new car solutions at vAuto. In this role, he is responsible for all aspects of vAuto’s new car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. He is a frequent presenter and author for various automotive trade publications. His topics focus on the importance of increasing new vehicle inventory turn by having the proper inventory mix, strategically pricing based on age and supply, and maximizing the effectiveness of dealers' marketing investment.

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