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Northwood University Inventory Experiment Part 1 - vAuto Podcast April 2021

Posted June 4, 2021 - In this vAuto podcast episode, Patrick Janes, director of business development for Stockwave, joins Northwood University instructor Jennifer Patton, dealer Mark Bush of Bush Auto Place, Wilmington, OH, and three students to discuss an experiential learning project that assessed the health and strength of Bush’s inventory marketing and merchandising. The students share how they approached the project and outline early learnings that will shape final recommendations for Bush to consider in his inventory marketing and merchandising efforts.

About the Author

With over 30 years of automotive industry expertise, Patrick Janes is the AVP of Inventory Solutions at vAuto. As a former dealership general manager, he emphasizes the significance of a vehicle management system tailored for optimal ROI and dealer strategy support. Patrick's extensive career includes working with dealers nationwide for an OEM and serving as a vAuto performance manager, gaining insights into customer needs. A guest lecturer at Northwood University, Patrick holds a bachelor's degree in industrial engineering from Bradley University.

Profile Photo of Patrick Janes