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Northwood University Inventory Experiment Part 1 - vAuto Podcast April 2021

Posted June 4, 2021 - In this vAuto podcast episode, Patrick Janes, director of business development for Stockwave, joins Northwood University instructor Jennifer Patton, dealer Mark Bush of Bush Auto Place, Wilmington, OH, and three students to discuss an experiential learning project that assessed the health and strength of Bush’s inventory marketing and merchandising. The students share how they approached the project and outline early learnings that will shape final recommendations for Bush to consider in his inventory marketing and merchandising efforts.

About the Author

Patrick Janes brings more than 30 years of automotive industry knowledge to team vAuto. As the senior business development director for Stockwave, vAuto’s wholesale sourcing solution, Patrick knows firsthand the biggest risk to ROI is buying inventory at auction, having previously managed day-to-day operations for nine years as a dealership general manager. Before his dealership experience, he spent the first half of his career working with dealers across the country in several field offices for an OEM. For three years, Patrick served as a vAuto performance manager, building a solid understanding of customer needs and expectations. He has seen firsthand an exciting new generation of technologically savvy used car managers and owners that find Stockwave saves time and enables a more strategic approach to the acquisition process. Patrick received his bachelor’s degree in industrial engineering from Bradley University. Patrick has served as a lecturer for Northwood University since September 2018. He teaches vAuto Velocity Principles to students enrolled in Automotive Marketing & Management major: Role & Function of the Auto Dealership and Dealership Variable Operations.

Profile Photo of Patrick Janes