How to Drive Vehicle Profitability | Live Market View Q2 2024 | vAuto by Cox Automotive
Dealers are feeling a profitability pinch in new and used vehicles as new vehicle supplies grow and potential buyers face their own pocketbook pressure.
In this edition of Live Market View, Derek Hansen, Vice President of Operations for Cox Automotive and vAuto, and Erin Keating, Executive Analyst of Economic and Industry Insights for Cox Automotive, share practical pointers to help dealers manage new vehicle profitability through:
- Aligning your days supply across models/segments to drive turn and market-oriented allocations
- Bringing the latest incentives to every listing to attract deal‑minded buyers
- Providing a better shopper experience with VDP-minded merchandising