What does it take to merchandise every car on your lot—consistently, compliantly, and at scale?
Recorded live at ASOTU CON, this panel brings together vAuto Portfolio Performance Manager Chris Moyer, Joel Bassam, President of Eastern’s Automotive Group, and Kate Howell, National Marketing Director at Mullinax Automotive, to break down how AI and automation are changing the way dealers tell their vehicle story.
You’ll hear practical guidance on:
- Building automated merchandising processes with zero margin for error
- Tailoring vehicle content by segment (EVs, hybrids, new vs. used)
- Optimizing descriptions for AI search and LLM-driven discovery
- Using vAuto’s Intelligent Promotions and AI description tools to get every car retail-ready in minutes—not hours
Whether you’re a dealer principal, marketing director, or inventory manager, this session delivers a clear look at what separates the stores doing it right from everyone else.
