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How Dealers Should Adapt to Less Favorable Market Conditions | vAuto

In this vAuto podcast episode, Brian Benstock, vice president of Paragon Honda and Paragon Acura, Queens, NY, and vAuto founder Dale Pollak discuss how they believe dealers should respond to less-favorable market conditions in the months ahead—and get out of what Benstock dubs a "profit coma." The pair also discuss why service lane acquisition will need to become an even higher priority for dealers to ensure they maintain retail sales volumes in light of ongoing inventory constraints. Benstock details the process he developed and refined over the past decade to make service lane acquisitions a primary source of used vehicle inventory. He also offers guidance to help dealers avoid friction with customers, and between their sales and service teams, as they make the service drive a larger part of their acquisition strategy.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, ProfitTime GPS, debuted in 2021 and helps dealers move beyond Velocity to a Variable Management strategy for optimizing the ROI for their used vehicle investments. The innovation, built on the breadth and depth of inventory data science at Cox Automotive, extends vAuto as the premier inventory management solution provider for franchise and independent dealers, serving more than 14,000 dealers. Dale has authored six books that showcase his perspective and thought leadership for the retail automotive industry. He published his latest book, “Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business,” in 2022.

Profile Photo of Dale Pollak