Skip to main content
    • Used Car Inventory Management

          • vAuto’s ProfitTime GPS is the industry’s only solution that brings data-driven insights about each vehicles value to every retail pricing and every sourcing decision you make — in every channel you make them.

            View software solution

          • vAuto’s Provision inventory management software uses vAuto’s Live Market View to help used car dealers stock, appraise, price and list more precisely than their competitors.

            View software solution

          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

    • New Car Inventory Management

          • Conquest gives you a Live Market View of new car inventory in real time, resulting in better new car strategies.

            View software solution

          • vAuto’s New Car Inventory Management Solution

          • Utilizing Conquest’s powerful insights improves your competitive advantage and helps you maximize profitability and increase sales

            Strategic New Vehicle Inventory Management

    • Wholesale Strategy

          • vAuto’s Stockwave wholesale sourcing software gives you access to vehicles from 300+ marketplaces with the most accurate, up-to-the-minute Live Market View of today’s used car values and pricing.

            View software solution

          • The proven way to profit at wholesale.

            View software solution

          • Stockwave: Propel Your Used Car Success

          • Whether you’re looking to find more cars or find the right cars at wholesale auctions, Stockwave delivers live market data you can’t get anywhere else.

            More About Stockwave

    • Merchandising

          • Intelligent Promotion allows your dealership to merchandise more efficiently with attention-grabbing VDP content and promotions you can scale across your inventory.

            View software solution

          • SnapLot 360 allows you to deliver on the transparency shoppers demand by giving them the full 360-degree picture of any vehicle they’re considering.

            View software solution

          • With this eBook, learn how your customers shop online and what they want to see, how you can tailor your merchandising approach to give them a digital shopping experience that is not only better but more influential.

            Download the ebook

    • Reconditioning

          • iRecon reconditioning software allows your dealership to efficiently communicate with reconditioning partners, reduce holding costs and get vehicles in front of customers sooner.

            See software solution

          • See what repairing your recon can do for your profits

          • Building a more efficient process with iRecon can help increase your ROI. Use this calculator and see how much additional profit you could expect each month.

            Recon ROI Calculator

    • By Department
          • Used Car Inventory

          • Managing inventory is a matter of making sure every decision makes money for your dealership. Provision® helps decision-making look easy, increasing efficiency and turn even in the toughest times.

            Read more

          • New Car Inventory

          • Many dealers feel like their inventory — and their success — is limited. Dealers who use Conquest™ feel differently and have as much as a 39% increase in new car sales to show for it.

            Read more

          • Wholesale Sourcing

          • Battling a more challenging auction environment than ever, many dealers come home with cars that don’t gross. Dealers who use Stockwave are seeing as much as a 40% increase in gross profit.

            Read more

  • Connections
  • Learning Center
    • Our Approach
          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

    • Performance Management
          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

    • Live Market View
          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

    • Technical Support
          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

    • Training
          • Ongoing Training and Webinar Opportunities

          • vAuto offers on-going training and webinars each month for our dealers. Check out our upcoming schedule and register today!

            Training

            Webinars

    • Leadership
          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

    • FAQ
          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

    • Careers
          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

  • Request Demo
  • 877-828-8614  |  Contact Us
  • Client Login

From Digital To Delivery: 4 Keys To Close New Vehicle Buyers

Published Date
Author Brian Finkelmeyer

If your new cars don’t shine online, you probably won’t win over today’s buyers. To them, it all starts with the car, and how you present it online. Discover how today’s most successful dealers follow four key imperatives of digital new vehicle merchandising—relevance, agility, accuracy and visibility—to ensure their new vehicles stand out in today’s hyper-competitive, commoditized market. See how these principles help you improve your digital marketing ROI and increase your pace of new vehicle deliveries.

About the Author

Brian Finkelmeyer serves as the senior director of new car solutions at vAuto. In this role, he is responsible for all aspects of vAuto’s new car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. He is a frequent presenter and author for various automotive trade publications. His topics focus on the importance of increasing new vehicle inventory turn by having the proper inventory mix, strategically pricing based on age and supply, and maximizing the effectiveness of dealers' marketing investment.

Profile Photo of Brian Finkelmeyer
Follow on Linkedin More Content by Brian Finkelmeyer