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From Digital To Delivery: 4 Keys To Close New Vehicle Buyers

If your new cars don’t shine online, you probably won’t win over today’s buyers. To them, it all starts with the car, and how you present it online. Discover how today’s most successful dealers follow four key imperatives of digital new vehicle merchandising—relevance, agility, accuracy and visibility—to ensure their new vehicles stand out in today’s hyper-competitive, commoditized market. See how these principles help you improve your digital marketing ROI and increase your pace of new vehicle deliveries.

About the Author

Brian Finkelmeyer serves as the senior director of new car solutions at vAuto. In this role, he is responsible for all aspects of vAuto’s new car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. He is a frequent presenter and author for various automotive trade publications. His topics focus on the importance of increasing new vehicle inventory turn by having the proper inventory mix, strategically pricing based on age and supply, and maximizing the effectiveness of dealers' marketing investment.

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