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A View of 2022 for Franchise Dealers | vAuto

Hear from Brian Finkelmeyer, Sr. Director of Business Development at vAuto, and Mike Stanton, CEO and President of NADA, as they discuss what’s ahead for franchise dealers in 2022. Find out why Stanton is betting on the future of the franchise system, as evidenced by record-setting buy/sell activity, and the resilience of dealers as they’ve adapted to inventory shortages, the rise of direct-to-consumer EV startups and the shift to digital retailing. Stanton also shares where NADA will focus its lobbying efforts in the year ahead, including LIFO and tax relief for dealers and EV incentives. Finally, get sneak-peek of what is to come from the NADA show in Vegas as the organization goes big to reconnect the industry.

About the Author

Brian Finkelmeyer serves as the senior director of new car solutions at vAuto. In this role, he is responsible for all aspects of vAuto’s new car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. He is a frequent presenter and author for various automotive trade publications. His topics focus on the importance of increasing new vehicle inventory turn by having the proper inventory mix, strategically pricing based on age and supply, and maximizing the effectiveness of dealers' marketing investment.

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