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An Investment-Minded View Of Used-Vehicle Management

When it comes to selling used vehicles, it’s no longer all about the calendar. In this webinar, vAuto Founder and Cox Automotive Executive Vice President Dale Pollak shows how dealers can manage used vehicles based on investment value, or ProfitTime — rather than solely on age — to improve sales volume, inventory turn and gross profit. Dale shares research that reveals the limitations of age-based inventory management and describes how an investment value–based approach has yielded better retail results for dealers who’ve already adapted.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, Provision ProfitTime™, debuted at the 2019 NADA convention, helping dealers embrace an investment value–based used vehicle management methodology. Prior to Cox, Dale led vAuto to become the premier inventory management solution provider for franchise and independent dealers. Dale pioneered the Velocity Method of Management®, which has been adopted by thousands of dealers. Dale has written five books, the latest of which, “Gross Deception,” was released in 2019.

Profile Photo of Dale Pollak