Avoiding “The Race to the Bottom” in New & Used Vehicles
The internet has caused greater transparency that is pushing vehicle prices lower than ever. But that doesn’t have to be the new normal. Successful dealers are finding ways to use pricing transparency to their advantage, allowing them to thrive in these challenging market conditions.
This free ebook shows how you can avoid the “race to the bottom” and beat margin compression, while competing more aggressively than ever.
You’ll learn how to:
- Use transparency to your advantage
- Seed long-term loyalty in buyers
- Sell more cars for more money
- Compete on value, not just price
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