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Dealer Voices: "Moving the Market to My Store"


In this vAuto podcast Retail Revival series installment, host Randy Kobat and Jake Sodikoff, dealer principal at Steven Nissan, Harrisonburg, VA, discuss how Sodikoff liquidated his used vehicle inventory, reset his inventory Cost to Market position through careful acquisitions, and began to capture retail sales despite the current COVID-19 crisis. Sodikoff shares how he/his team value used vehicles amid uncertainty about the accuracy of valuation benchmarks and provide at-home services for their sales and service customers.