Skip to main content

Dealer Voices: "Moving the Market to My Store"


In this vAuto podcast Retail Revival series installment, host Randy Kobat and Jake Sodikoff, dealer principal at Steven Nissan, Harrisonburg, VA, discuss how Sodikoff liquidated his used vehicle inventory, reset his inventory Cost to Market position through careful acquisitions, and began to capture retail sales despite the current COVID-19 crisis. Sodikoff shares how he/his team value used vehicles amid uncertainty about the accuracy of valuation benchmarks and provide at-home services for their sales and service customers.



About the Author

Randy Kobat is vice president of operations and inventory management solutions for vAuto, Rebates & Incentives, KBB ICO and related products. In this role, Randy oversees all aspects of operations and performance for these companies and segments of Cox Automotive, helping them meet their respective goals for growth, product development and integration, and customer and employee satisfaction. Randy brings a unique blend of executive leadership expertise to vAuto that includes long-term planning, marketing, mergers and acquisitions, operations, sales management, and strategy development. Prior to joining Cox Automotive, Randy successfully held a variety of top-level leadership positions for automotive-related companies including Service Repair Solutions Inc., Trilogy Enterprises and CDK. Randy has also served as a business leadership lecturer for the Smeal College of Business at Pennsylvania State University, the Wisconsin School of Business at the University of Wisconsin–Madison, and other business schools. Randy earned a Bachelor of Science in chemistry from Northern Illinois University and an MBA from The University of Chicago Booth School of Business.

Profile Photo of Randy Kobat