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NADA Day 1: Cox Lays Plans For A Successful NADA


I had an eye-opening thought while standing before hundreds of Cox Automotive team members gathered for pre-NADA meetings here in Las Vegas.

In all of the 47 years I’ve come to NADA, there’s never been a company with the scale and scope of produc


ts and solutions that Cox Automotive offers to dealers—as well as one with such potential to positively transform the future of automotive retail.

For the past several months, teams from across Cox Automotive have been working together to integrate our products to better serve the business interests of dealers. I was also impressed during the meetings as speaker after speaker shared how their goals to help dealers hinge on successful collaborations across the company.

As the NADA exhibit hall opens today, I think dealers will have a clearer vision for how Cox Automotive brands are partnering to help dealers operate their businesses in a more customer-centric and efficient manner that drives increased sales and profitability.

I also expect the vibe at each of the Cox Automotive booths will be a little different than what dealers experience at other booths. Our emphasis will be consultation and conversation, as team members seek to first understand a dealer’s particular challenge or need, rather than just rolling through standard product spiels.

This collective, consultative approach will be front and center at the vAuto and Stockwave booths. We’ll be conducting live assessments of dealers’ new and used vehicle inventories, looking for opportunities to help dealers drive more consistent, profitable performance in each department.

I’m a little antsy, just as I always am before the NADA exhibit hall officially opens. I’ll be spending the bulk of my time at the Stockwave booth (#1512C) and look forward to a productive day connecting with dealers and friends.

The post NADA Day 1: Cox Lays Plans For A Successful NADA appeared first on Dale Pollak.


About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, Provision ProfitTime™, debuted at the 2019 NADA convention, helping dealers embrace an investment value–based used vehicle management methodology. Prior to Cox, Dale led vAuto to become the premier inventory management solution provider for franchise and independent dealers. Dale pioneered the Velocity Method of Management®, which has been adopted by thousands of dealers. Dale has written five books, the latest of which, “Gross Deception,” was released in 2019.

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