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[Video Podcast] 2021 in Review: 5 Take-Aways to Shape Your 2022 Success | Dale Pollak | vAuto

In this vAuto podcast, vAuto founder and Cox Automotive executive vice president Dale Pollak shares five take-aways from 2021 that will drive success in the year ahead. As dealers continue to face constrained used vehicle supplies in 2021, they will need to continue selling more cars from smaller inventories and acquiring vehicles directly customers. Dale also discusses how customer-centric appraisal processes will help dealers compete for customers cars with larger, digital retailers, and why investment value-based used vehicle pricing helped some dealers out-perform competitors in sales volume and profit. Dale also believes the wholesale market will offer opportunity for dealers who follow a holistic assessment of each vehicle’s optimal exit strategy as they acquire inventory.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, ProfitTime GPS, debuted in 2021 and helps dealers move beyond Velocity to a Variable Management strategy for optimizing the ROI for their used vehicle investments. The innovation, built on the breadth and depth of inventory data science at Cox Automotive, extends vAuto as the premier inventory management solution provider for franchise and independent dealers, serving more than 14,000 dealers. Dale has authored six books that showcase his perspective and thought leadership for the retail automotive industry. He published his latest book, “Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business,” in 2022.

Profile Photo of Dale Pollak