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vAuto Founder Dale Pollak Previews What’s New for NADA 2022 | vAuto

In this vAuto podcast episode, company founder and Cox Automotive executive vice president Dale Pollak shares an overview of new solutions and a book that will debut at the NADA 2022 convention in Las Vegas. Find out how the ProfitTime Global Acquisition system helps dealers manage multi-channel inventory sourcing efforts, enabling the application of key metrics to drive success in each channel. Dale outlines how Cox Automotive’s Upside solution will help dealers implement a new method to turn wholesale vehicle sales into a profit center. Dale also discusses key take-aways from his latest book, Whole Truth: A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business, which provided the vision behind the Upside solution.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, ProfitTime GPS, debuted in 2021 and helps dealers move beyond Velocity to a Variable Management strategy for optimizing the ROI for their used vehicle investments. The innovation, built on the breadth and depth of inventory data science at Cox Automotive, extends vAuto as the premier inventory management solution provider for franchise and independent dealers, serving more than 13,000 dealers. Dale has authored six books that showcase his perspective and thought leadership for the retail automotive industry. He published his latest book, “Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business,” in 2022.

Profile Photo of Dale Pollak