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Progressing the Sales Experience during the Inventory Shortage

In this vAuto podcast episode, Brian Finkelmeyer, Senior Director of Business Operations at vAuto, and Colton Ray, Chief Marketing Officer of Walser Automotive Group (MN), discuss sales and marketing strategies to get ahead on the new car business. Colton shares how Walser has navigated through the inventory shortage by moving to a more progressive sales model that includes preselling incoming inventory, a “price-the-product” strategy, and rethinking the customer sales experience.

About the Author

Brian Finkelmeyer serves as the senior director of new car solutions at vAuto. In this role, he is responsible for all aspects of vAuto’s new car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. He is a frequent presenter and author for various automotive trade publications. His topics focus on the importance of increasing new vehicle inventory turn by having the proper inventory mix, strategically pricing based on age and supply, and maximizing the effectiveness of dealers' marketing investment.

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