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A Marketing-Minded View of Today’s Vehicle Affordability Challenge | vAuto

In this vAuto podcast, Daniel Salazar, corporate vice president for the Atlanta-based ALM Automotive Group, outlines how his dealership brand and marketing efforts have shifted to account for the rise of affordability challenges for new/used vehicle buyers. Salazar highlights how declining lead closing rates signaled the first signs of affordability issues and steps the group’s taken since to maintain sales volume and profitability even as it becomes more difficult to match finance customers with lenders.