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Elevate Your Vehicle Merchandising to Meet Shopper Expectations | vAuto

Photos alone don't tell the story today's vehicle shoppers want to understand about your vehicles. That's a take-away from recent research into consumers' vehicle purchase processes. In this episode of the vAuto podcast, Nathan Fox, AVP Operations, Merchandising at Cox Automotive and vAuto, distills key research findings and insights to help dealers give shoppers a better and more influential experience. The research insights are part of the 2023 Consumer Merchandising Insights eBook. Download your copy here.

About the Author

Nathan Fox is Senior Director of Business Development for Cox Automotive’s Inventory Management Solutions brands which include vAuto and Kelley Blue Book Instant Cash Offer. In this role, Nathan leads the development of all inventory merchandising solutions. His primary focus is helping dealerships grow their business by having all the data and tools they need to ensure their inventory investments pay off. Prior to joining Cox Automotive, Nathan spent more than ten years in the consumer packaged goods industry working for organizations such as Procter & Gamble and Kimberly-Clark. His CPG experience firmly shapes his approach to merchandising in the auto retail space. Nathan attended the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.

Profile Photo of Nathan Fox