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My First-Ever Op-Ed in Automotive News

I dialed up the digital edition of this week’s Automotive News a bit earlier this morning than usual.

I was excited to see my first-ever op-ed piece, an excerpted chapter from my new book, Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive.

The chapter focuses on the idea of dealers applying greater investment discipline as they manage their used vehicle inventories. It offers two specific prescriptions: Focus on inventory investment quality, not age, and set a hard-cap on the total dollars invested in used inventory.

You can read the op-ed piece here. I’d welcome your comments and thoughts.

The post My First-Ever Op-Ed in Automotive News appeared first on Dale Pollak.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, ProfitTime GPS, debuted in 2021 and helps dealers move beyond Velocity to a Variable Management strategy for optimizing the ROI for their used vehicle investments. The innovation, built on the breadth and depth of inventory data science at Cox Automotive, extends vAuto as the premier inventory management solution provider for franchise and independent dealers, serving more than 14,000 dealers. Dale has authored six books that showcase his perspective and thought leadership for the retail automotive industry. He published his latest book, “Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business,” in 2022.

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