Skip to main content

My First-Ever Op-Ed in Automotive News

I dialed up the digital edition of this week’s Automotive News a bit earlier this morning than usual.

I was excited to see my first-ever op-ed piece, an excerpted chapter from my new book, Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive.

The chapter focuses on the idea of dealers applying greater investment discipline as they manage their used vehicle inventories. It offers two specific prescriptions: Focus on inventory investment quality, not age, and set a hard-cap on the total dollars invested in used inventory.

You can read the op-ed piece here. I’d welcome your comments and thoughts.

The post My First-Ever Op-Ed in Automotive News appeared first on Dale Pollak.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, Provision ProfitTime™, debuted at the 2019 NADA convention, helping dealers embrace an investment value–based used vehicle management methodology. Prior to Cox, Dale led vAuto to become the premier inventory management solution provider for franchise and independent dealers. Dale pioneered the Velocity Method of Management®, which has been adopted by thousands of dealers. Dale has written five books, the latest of which, “Gross Deception,” was released in 2019.

Profile Photo of Dale Pollak