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Talking Truth in this week’s Automotive News

I had the distinct honor and privilege to pen an op-ed piece for Automotive News.

The piece appears in this week’s issue and addresses a new truth of today’s used vehicle market.

This new truth is critically important for dealers to understand as it calls into question what we’ve long considered to be best practices for optimal used vehicle department performance and profitability.

The piece offers two take-aways for dealers to embrace the new truth and restore the money-making potential of their used vehicle operations.

You can read the piece here.

The post Talking Truth in this week’s Automotive News appeared first on Dale Pollak.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, Provision ProfitTime™, debuted at the 2019 NADA convention, helping dealers embrace an investment value–based used vehicle management methodology. Prior to Cox, Dale led vAuto to become the premier inventory management solution provider for franchise and independent dealers. Dale pioneered the Velocity Method of Management®, which has been adopted by thousands of dealers. Dale has written five books, the latest of which, “Gross Deception,” was released in 2019.

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