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Talking Truth in this week’s Automotive News

I had the distinct honor and privilege to pen an op-ed piece for Automotive News.

The piece appears in this week’s issue and addresses a new truth of today’s used vehicle market.

This new truth is critically important for dealers to understand as it calls into question what we’ve long considered to be best practices for optimal used vehicle department performance and profitability.

The piece offers two take-aways for dealers to embrace the new truth and restore the money-making potential of their used vehicle operations.

You can read the piece here.

The post Talking Truth in this week’s Automotive News appeared first on Dale Pollak.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, ProfitTime GPS, debuted in 2021 and helps dealers move beyond Velocity to a Variable Management strategy for optimizing the ROI for their used vehicle investments. The innovation, built on the breadth and depth of inventory data science at Cox Automotive, extends vAuto as the premier inventory management solution provider for franchise and independent dealers, serving more than 14,000 dealers. Dale has authored six books that showcase his perspective and thought leadership for the retail automotive industry. He published his latest book, “Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business,” in 2022.

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