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Reflections On My First NIADA Convention

I had the privilege of attending my first National Independent Automobile Dealers Association (NIADA) convention this week in Las Vegas.

Quite honestly, I wasn’t sure what to expect, but I was pleased to discover many similarities with my experiences at 47 National Automobile Dealers Association (NADA) conventions for franshise dealers.

First, many of the dealers I met are as astute and keen about their business as many franchise dealers. They understand the wholesale and retail marketplaces are changing fast, and they are wisely seeking new ideas, tools and ways to make their businesses more profitable and successful.

Second, like many franchise dealers, the independent dealers are deeply committed to their businesses. It’s their money on the line every day. They are hands-on, pragmatic operators, some of whom are likely to pick up a wrench or a chamois cloth to get a car ready for retail.

Third, I was struck by the family nature of the event itself. I met dealers, their wives and their children on the NIADA floor—a reminder that many, if not most, dealers of all types are, by their nature a family affair.

Finally, I was pleased to be a part of Cox Automotive’s impressive presence on the NIADA floor—a testimony to our commitment to serve independent dealers as we collectively transform the way the world buys and sells cars.

My hat’s off to NIADA’s Steve Jordan, CEO, and Joe Lescota, director of dealer development, for hosting an enlightening, productive and well-run event.

This year’s NIADA convention may have been my first, but it most definitely won’t be my last.

The post Reflections On My First NIADA Convention appeared first on Dale Pollak.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, Provision ProfitTime™, debuted at the 2019 NADA convention, helping dealers embrace an investment value–based used vehicle management methodology. Prior to Cox, Dale led vAuto to become the premier inventory management solution provider for franchise and independent dealers. Dale pioneered the Velocity Method of Management®, which has been adopted by thousands of dealers. Dale has written five books, the latest of which, “Gross Deception,” was released in 2019.

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