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A Conversation with Dealer News Today

There’s a common structure to my conversations with dealers and media outlets. The conversations often cover current market conditions as COVID-19 continues to disrupt retail automotive, things dealers should do with their inventories to survive the current crisis and the outlook for when the market may come back to what we might consider normal.

My conversation this week with Dealer News Today follows the same trajectory, with perhaps a deeper-than-normal dive into what the industry could face when summer turns to fall.

You can listen to the conversation here.

The post A Conversation with Dealer News Today appeared first on Dale Pollak.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, ProfitTime GPS, debuted in 2021 and helps dealers move beyond Velocity to a Variable Management strategy for optimizing the ROI for their used vehicle investments. The innovation, built on the breadth and depth of inventory data science at Cox Automotive, extends vAuto as the premier inventory management solution provider for franchise and independent dealers, serving more than 14,000 dealers. Dale has authored six books that showcase his perspective and thought leadership for the retail automotive industry. He published his latest book, “Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business,” in 2022.

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