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What happens when a 100 year old dealership must reinvent itself in a volatile market? | vAuto

In this episode of the vAuto podcast Mark Thompson, Used Car Operations Director at Bergey Automotive, joins Mike Boyd, Senior Director of Business Development and Founder of vAuto’s iRecon, to discuss how Bergey’s has reinvented itself in an unpredictable market. They’ll discuss how Bergey’s changed their merchandising approach, tightened up reconditioning and got creative with acquiring inventory – all while keeping the customer experience at the forefront.