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How Dealers Are Merchandising Vehicles to Promote Safe, Socially Distant Sales


In this episode, vAuto podcast host Lance Helgeson and Russ Daniels, director of product marketing for HomeNet, Stockwave, and iRecon, discuss how dealers are using overlays and other tools to merchandise their vehicles in a manner that promotes their safe, socially distant sales processes. The episode also highlights several steps dealers can take to use existing, often under-utilized tools to ensure their merchandising stands out and engages buyers in a meaningful way to drive new/used vehicle sales.