Velocity Overdrive: The Road to Reinvention On The Way

It wasn’t long after the publication of my second book, Velocity 2.0: Paint, Pixels and Profitability, that dealers who had devoured its pages were asking when I’d write a third installment in the Velocity series.

Well, I’m pleased to announce that Velocity Overdrive: The Road to Reinvention is scheduled to be published this fall.

The book seeks to drill deep into what it means to be a true-blue velocity dealer. As many of you know, success with the Velocity Method of Inventory Management requires more than just signing up and paying for powerful technology and tools to discern market opportunities and risks in used vehicles. Velocity success takes courage, fortitude, discipline and a willingness to reinvent in-dealership personnel and processes to meet the needs of a fast-changing marketplace.

Indeed, it’s fair to say the velocity-spawned “road to reinvention” at many dealerships extends well beyond used vehicle departments. While researching the book, I found multiple examples of velocity principles spurring greater efficiencies and profitability in parts, service, F&I and sales.

The book addresses this dealership-wide “road to reinvention” and provides real-life examples of the stumbling blocks and successes dealers encounter as they set a new velocity-driven path for prosperity at their dealerships.

There’s an old saying, “the third time’s a charm” and I’m confident dealers will find the third Velocity installment to be a worthy and valuable read when it becomes available this fall.

In the meantime, look for examples of the “road to reinvention” here as precursors to the book’s formal release.

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