For some time now, I’ve been promoting the need to turn your inventory (going from metal to money and metal to money) as quickly as possible to attain gross profits in today’s compressed margin economy. The first and main key to accomplishing this is to review the dealership’s processes from the time the vehicle is purchased (either via trade in or through wholesale) to the time it hits the Internet, or the front-line. Do you know how long it takes to inspect the vehicle? Complete the reconditioning process? How quickly photos are taken?
DrivingSales.com has a survey they’d like you to take. Just answer these questions and a few more to compare your total marketing time online vs. your days in stock policy. I’m very interested to learn what these results are and will publish them here once they’re released. Click on the link below for more information and to take the survey.
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