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Should You Step Up or Back in New Cars?


In this vAuto podcast episode, host Lance Helgeson and Brian Finkelmeyer, senior director of new car solutions for vAuto, discuss the question of whether dealers should say “no” to more inventory from the factory or say “yes” in anticipation of a time when retail demand will resume. The conversation highlights the market factors dealers should consider as they manage new vehicle inventories through the current crisis and best position them for business tomorrow.



About the Author

Brian Finkelmeyer serves as the senior director of new car solutions at vAuto. In this role, he is responsible for all aspects of vAuto’s new car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. He is a frequent presenter and author for various automotive trade publications. His topics focus on the importance of increasing new vehicle inventory turn by having the proper inventory mix, strategically pricing based on age and supply, and maximizing the effectiveness of dealers' marketing investment.

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