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Digital, Virtual, Remote: What the Consumer Wants

In this vAuto Podcast episode, Brian Finkelmeyer, senior director of new car solutions for vAuto, and guest David Barash, finance director at Glassman Automotive Group in the Detroit area, discuss how dealers are taking advantage of digital interfaces and virtual tools to complete deals. David shares that customers know exactly what they want due to the accessibility of information available to them. With digital tools, customers can take a virtual walk-around and test drive a vehicle from the comfort of their living room! Despite the pandemic eliminating inventory across the country, David notes that it gives his team more time to structure a great deal with what they have. Looking ahead, the end of the year looks to hold strong thanks to the power of technology and innovation.

About the Author

Brian Finkelmeyer serves as the senior director of new car solutions at vAuto. In this role, he is responsible for all aspects of vAuto’s new car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. He is a frequent presenter and author for various automotive trade publications. His topics focus on the importance of increasing new vehicle inventory turn by having the proper inventory mix, strategically pricing based on age and supply, and maximizing the effectiveness of dealers' marketing investment.

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