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Dealer Voices: "We funnel customer inventory to our front line"

In this episode of the vAuto Podcast Retail Revival series, host Randy Kobat and Mike O’Toole of Mohawk Honda, Scotia, NY, discuss how O’Toole and his team have overcome used vehicle inventory acquisition challenges by focusing on purchasing cars from customers. O’Toole details how the store uses in-person and virtual appraisals that rely on third-party validated offers and a human touch to provide a more personal and satisfying experience for customers. O’Toole also shares how his team uses consumer insights data to engage customers and know whether they’re looking to sell a car for cash or sell the car and purchase another.

About the Author

Randy Kobat is vice president of operations and inventory management solutions for vAuto, Rebates & Incentives, KBB ICO and related products. In this role, Randy oversees all aspects of operations and performance for these companies and segments of Cox Automotive, helping them meet their respective goals for growth, product development and integration, and customer and employee satisfaction. Randy brings a unique blend of executive leadership expertise to vAuto that includes long-term planning, marketing, mergers and acquisitions, operations, sales management, and strategy development. Prior to joining Cox Automotive, Randy successfully held a variety of top-level leadership positions for automotive-related companies including Service Repair Solutions Inc., Trilogy Enterprises and CDK. Randy has also served as a business leadership lecturer for the Smeal College of Business at Pennsylvania State University, the Wisconsin School of Business at the University of Wisconsin–Madison, and other business schools. Randy earned a Bachelor of Science in chemistry from Northern Illinois University and an MBA from The University of Chicago Booth School of Business.

Profile Photo of Randy Kobat