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Adapting to New Rules in the New Car Market

In this vAuto Podcast episode, host Lance Helgeson and Brian Finkelmeyer, senior director of new car solutions for vAuto, discuss how dealers can thrive in a new car market where retail demand currently outpaces inventory supply and the race to the bottom is now a race to inventory. Brian offers best practices for dealers to ensure they understand their best-selling model, color, equipment and trim combinations, and to proactively address slower-moving inventory that can restrict a dealer’s ability to order and stock the best-selling vehicles. Brian also shares a look ahead at how the lessons dealers and factories have learned during the pandemic will shape the new vehicle market through the end of 2020 and into 2021.

About the Author

Brian Finkelmeyer serves as the senior director of new car solutions at vAuto. In this role, he is responsible for all aspects of vAuto’s new car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. He is a frequent presenter and author for various automotive trade publications. His topics focus on the importance of increasing new vehicle inventory turn by having the proper inventory mix, strategically pricing based on age and supply, and maximizing the effectiveness of dealers' marketing investment.

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