Nissan of Cookeville, Cookeville, Tennessee
Nissan of Cookeville needed to expand its market. Within the borders of its town, it was successful — but its profits and sales volume could only go so high. To break through that ceiling, Managing Partner Mike Rezi knew he had to attract consumers from larger nearby markets. And with Conquest, he did: stocking and pricing the right inventory for his newly expanded audience, and using the internet effectively to pull people in.
In this case study, you’ll see the impressive gains Nissan of Cookeville experienced by expanding its market using Conquest, including:
- 30% increase in new car sales
- 22% increase in turn
- 260% increase in new car inventory
Download the case study and see how Conquest could help your dealership succeed by expanding beyond the limits of your market area.