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Northwood University Inventory Experiment Part 2 of 2 | vAuto Podcast

Published Date
Author Patrick Janes

Under the Microscope: How Bush Auto Place Fared in a Northwood University Study In this vAuto podcast episode, dealer Mark Bush of Bush Auto Place, Wilmington, OH, discusses results of a recent Northwood University student project that examined his store’s processes for preparing and promoting used vehicles online. Joined by Northwood University instructor Jennifer Patten and vAuto’s senior director of business development, Patrick Janes, Bush outlines how he’s adopted study recommendations to improve online reviews and visibility of inventory listings. He also shares how a sales coordinator position helps his team meet a five-day goal for getting vehicles front- and online-ready.

About the Author

Patrick Janes brings more than 30 years of automotive industry knowledge to team vAuto. As the senior business development director for Stockwave, vAuto’s wholesale sourcing solution, Patrick knows firsthand the biggest risk to ROI is buying inventory at auction, having previously managed day-to-day operations for nine years as a dealership general manager. Before his dealership experience, he spent the first half of his career working with dealers across the country in several field offices for an OEM. For three years, Patrick served as a vAuto performance manager, building a solid understanding of customer needs and expectations. He has seen firsthand an exciting new generation of technologically savvy used car managers and owners that find Stockwave saves time and enables a more strategic approach to the acquisition process. Patrick received his bachelor’s degree in industrial engineering from Bradley University. Patrick has served as a lecturer for Northwood University since September 2018. He teaches vAuto Velocity Principles to students enrolled in Automotive Marketing & Management major: Role & Function of the Auto Dealership and Dealership Variable Operations.

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