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Pandemic Helps Dealer Increase Reconditioning Efficiency

In this vAuto Podcast episode, host Lance Helgeson; Jim Farkas, general manager of Germain Honda in Ann Arbor, Michigan; and Mike Boyd, director of business enablement and founder of iRecon, discuss how Farkas used the COVID-19 pandemic to rethink the store’s approach to reconditioning. Farkas details how he’s defined specific performance standards and timelines to shave nearly three days off the time it typically takes to get vehicles front-line ready. Farkas shares how he has changed pay plans and tied shop rates to specific time targets to ensure vehicles are out of the shop and detailed and online within 72 hours.