In this vAuto Quarterly Quick-Takes podcast, vAuto’s director of strategic planning, Bethany Johnson, examines key take-aways from new and used vehicle inventory and sales data from the first quarter of 2026: Get out there early with new vehicle promotion; marketing in-transit units help capture buyer interest; mind your pricing on Day 1—for new and used vehicles to minimize aging and other profit-draining risks; and, make each trade-in opportunity count, particularly in situations with budget- and equity-challenged buyers.
